Every piece of AI-generated content carries a risk: factual errors, brand misalignment, legal exposure, cultural blind spots. The faster you produce, the more you need someone who knows what to look for.
Applied only where a credentialled person has examined the work.
Generative AI produces fluent, confident output at extraordinary speed. It also hallucinates, misreads cultural context, and produces content that looks professional while being fundamentally flawed. The better AI gets at sounding right, the harder it becomes to tell when it's wrong.
Human Friction is a certification mark issued only after a credentialled person has examined the work against a published rubric and added their own professional judgement, the part an algorithm cannot replicate.
Upload your AI-generated content with context about intended use and audience.
We assign a vetted domain expert from our curated reviewer guild.
Your expert applies the seven-dimension rubric and writes their TASTE Note.
Receive your assessment with the Human Friction certification mark.
Every review combines a scored seven-dimension rubric with an unscored TASTE Note, the irreducible professional gut check that AI structurally cannot provide.
“The copy passes every technical check, but it reads as uncanny. A consumer will sense it, even if they can't articulate why. I'd rewrite paragraphs 2 and 4 retaining the structural argument but in a voice that matches the client's existing tone of address.”
Every seal carries a reviewer’s initials and a verifiable reference to their file. The institution publishes the reviewer roster because anonymity is incompatible with accountability.
Twenty-two years in consumer-packaged-goods compliance. Previously Head of Oversight, J. Walter Thompson.
Intellectual-property partner; drafted the industry’s first generative-content licensing template.
Eleven languages. Writes for The Monthly on representation and cultural context in commercial media.
Clinician and science editor. Reviews health, wellness and therapeutic claims for accuracy and safety.
Anyone can look up what was examined, by whom, and what they found. The certification is not a logo; it is an index to a document.
A record of what was examined, by whom, and what they found.
“Clean on every rubric, but the tagline reads a half-degree too pleased with itself. A seasoned buyer will notice.”
A credentialled human domain expert from our curated guild. Reviewer identity, credentials and file history are published on every certification.
Ten-plus years in their domain, two peer recommendations, a published work sample, and calibration against our v3 rubric.
Every seal carries a HF-XXXX-XXXX reference. Visit humanfriction.ai/verify and enter the number, or scan the QR. You will see the full public record.
Because a rubric cannot catch what it has not been told to look for. Professional instinct is the part we deliberately leave unscored and unfiltered.
Anything where the reviewer cannot verify the underlying facts, claims, or rights. We decline rather than caveat.
No. Legal disclosures, scientific summaries, policy drafts and editorial copy are all within scope, matched to domain expertise.